Professor & Director, Luxury, Arts & Culture Center of Excellence, ESSEC
Prof. Nyeck received his Ph.D. in Marketing from ESSEC Business School, and a Doctoral degree from Paris Dauphine University. He is GloColl Fellowship on Participant-Centered Learning from Harvard Business School and ITP (International Teacher’s Program) Fellowship from IMD, Lausanne. Prior to joining ESSEC he was a marketing professor at Laval University, Canada. He is visiting lecturer in international universities: Imperial College Business School (London), Bocconi University (Mafed) in Milan, FUDAN University in Shanghai and Instituto de Empresas of Madrid. His teaching and research interests include: cultural foundations of powerful brands, building new luxury brands, savoir-faire management, semiotics and luxury consumption, consumer experience management.