Purchasing Category Manager, Systembolaget, Sweden
Johan holds a Degree in marketing and a WSET Diploma. He has more than 40 years’ experience in the wine and spirits business. He started his career at Systembolaget and in 1994 was editor for the biggest Swedish Wine Magazine, Vin & SpritJournalen, before becoming Senior Editor in 1995. He was appointed Member of the Board of Directors in 2003 as a staff representative. In 2006 he became Purchase and Development Manager at Vin & Sprit. Between 2010 and 2016, he held various positions in Marketing and product development for wine brands within Altia Corporation and Oenoforos. He joined Systembolaget AB as Category Manager for white, rosé & fortified wine in 2016.